/Five Reasons Why Social Media is important for SEO

Five Reasons Why Social Media is important for SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a fast growing marketing channel that most companies have only started using in the last couple of years, yet it’s essential to utilize it – especially if you’re investing resources into SEO. While the advantages of social media may not seem immediately apparent, they are crucial to SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It’s no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. Whenever people tweet, like, comment or share an article that is known as a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your site. Search engines measure the social signals they receive, and use it as an index of quality when ranking content. It’s a method of determining the content that people consider useful over what their algorithm decides is top-quality. If a piece of content receives lots of engagement on social media, it can be instantly identified.

2.) Link Building
It’s past the time that you could get hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. What is the best way to reach websites that will link to your content, if asking them directly would be thought to be “unnatural”? Social media is your solution. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. Those people will also share your content with their friends which increases the power of your content.

3) The amplifying of content
You can make all the high quality content you want however it will not gain much traction without amplification. Email marketing can be a great way of amplifying the content you create, but it won’t be able to reach the people on your list of marketing contacts. Social media can help you expand your reach with your content. If you share your content, your following will also connect with their friends should they find it valuable. These people will then be able to share your content with their followers, increasing your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition These can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site and the extent to which it can be considered reliable in their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. This is what Google calls co-citation. These co-citations can be developed through social media , which can help improve Google’s trust and help with branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing on search results pages. This enables your brand to appear in search results for branded search queries on more than just your company website. But there’s more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too giving another opportunity to get your content noticed in the search results. That was only temporary for a couple of months until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for Www.garrone.info/wiki/index.php?title=5_Reasons_Why_Social_Media_Is_Crucial_For_SEO (from Skateroom) getting your content ranked.