What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only started making use of in the last few years. However, it’s vital to take advantage of it particularly if you’re investing efforts in SEO. Although the benefits of social media might not be immediately apparent, they’re vital for SEO support. Here are five benefits of social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for a long time. When people share content via Twitter, Facebook or Xn–l8jb9a5f2d3e.com/index.php/5_Reasons_Social_Media_Is_Essential_For_SEO comment on the content it is referred to as a social engagement. The more social engagements your content gets, the greater social signals you build to your website. These social signals are used by search engines to rank content. It’s a method of determining the quality of content that people are able to use and what their algorithm decides is top-quality. If a piece of content receives lots of social interaction, it can be instantly indexed.
2) Link Building
It’s been a long time that you could solicit links from other websites. With the emergence of Google’s Panda and Penguin algorithm SEOs have to create links in using the old-fashioned method by creating high-quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your content if you ask them directly, which is an “unnatural” link building technique? Social media is the answer. Social media allows you to put your content in front of people who are interested and could be convinced to link to it if it’s worth linking to. They will also share your content with their network and increase the reach of your content.
3.) Content amplification
No matter how top-quality your content is, it will not get much traction until you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it’ll only be able to reach people who are in your database of marketing. Social media enables you to reach new audiences with your content. If you share your content, those who follow you will connect with their friends when they are satisfied with the content. This will cause them to also share it with their friends, further increasing your reach. In return, you earn many relevant visitors, inbound links, brand recognition and social signals All of these are used by search engines to assess the quality of your content.
content amplification lifecycle
4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and how much it is trusted in its ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. This is what Google refers to as a co-citation. These co-citations are built via social media in order to increase Google’s trust and assist with branded searches.
5) Social Indexing
Search engines have been indexing the social media pages for a number of years now and this means that they appear in search result pages. This allows your business to be listed in search results on branded queries that are not exclusive to your site. This gets more effective. Individual Tweets from Twitter were initially indexed and included in search results as well – enabling another way for your content to rank in the search results. However, it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.