What can social media provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is rapidly expanding marketing channel that many businesses have only begun making use of in the past few years, but it’s crucial to make use of particularly if you’re investing funds into search engine optimization. While the benefits of social media may not be immediately apparent, they’re essential for SEO help. Out of the numerous reasons to consider social media as part of your online strategy, here are 5 reasons why it is essential to SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Social engagement occurs when users like, share, share, Minecrafting.co.uk/wiki/index.php/5_Reasons_Social_Media_Is_Essential_For_SEO or tweet about content. The more social interactions a piece of content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to rank the content. This is a way for search engines to know what people find most useful and also what they consider to be good quality. If something receives a lot of social interaction the content can be classified.
2.) Link Building
It is long past the time that you could get hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating quality content that is relevant. But how do you reach sites that would be willing to link to your site if they are not directly approached as an “unnatural” link building technique? Social media is the way to go. Social media allows you to expose your content to interested audiences who might be willing to link to it should it be worth linking to. These users will then share your content with others and boost your authority.
3) Content amplification
You can write all the good-quality content that you wish to but it’s not going to gain significant traction without the aid of amplification. Marketing via email can be great method to boost content , but it can only be able to reach the people on your marketing list. Social media enables you to reach new audiences with your content. Once you share your content, your followers will also share it with their following should they find it valuable. The people who share it will be able to share your content with their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic, inbound links, social signals , and brand awareness All of which are utilized by search engines to determine the quality of the content.
content amplification lifecycle
4) Brand Recognition and Signals
Search engines will use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google’s trust as well as aid with branded searches.
5) Social Indexing
Since search engines index social media sites and display them in search results pages. This allows your company to show up in search results for branded search queries on more than the site of your business. But there’s more than that. Individual tweets from Twitter were once indexed and shown in search results, too giving another opportunity for your website to be ranked in the search results. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.