/5 Reasons Why Social Media is Important for SEO

5 Reasons Why Social Media is Important for SEO

What do social media platforms provide in terms of SEO? At MWI, we get this a lot from the current and potential clients. While social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to take advantage of it. This is particularly important when you’re investing in SEO. Making and managing social media accounts are important for supporting SEO efforts, even though their benefits aren’t immediately evident. There are many reasons you should think about the use of social media in your online strategy, here are 5 reasons why it’s crucial to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. Social engagements occur when users like, share on, share or tweet about a piece of content. The more social engagements your content gets, the greater social signals you build to your website. These social signals are used by search engines to rank content. It’s a method of determining the quality of content that people are able to use over what their algorithm decides is of high quality. If a piece of content receives a lot of social engagement It can be quickly indexable.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. In the wake of Google’s Panda and Penguin algorithm SEOs must perform link building in the traditional way and create content of high-quality which is relevant to linking. How do you get in touch with websites that are willing to link to your content if you ask them directly, which is an “unnatural” link building method? Social media is the answer. Social media allows you to post your content and share it with appropriate audiences that are willing to link to it when it’s worthy of linking to. They will also share your content with their networks and increase the reach of your content.

3.) Content Amplification
You can create all the high quality content you want but it’s not going to gain an enormous amount of attention without amplification. Sure, email marketing can be an effective way to boost the content, but it’ll only reach those in your database of marketing. Social media lets you expand your reach with your content. If you publish your content to your followers, they will share it with their own followings in the event that they find it helpful. These people will then share your content with their followers, which will increase your reach. In return, you gain lots of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to assess content quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site’s content and the degree to which it should be believed to be in its ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations can be developed through social media to improve Google’s credibility and J-atomicenergy.ru/index.php/ae/comment/view/4977/0/82451 (relevant website) aid in branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they appear in results pages for search engines. This enables your brand to show up in search results that include branded search queries on more than just your own website. However, it’s even more than that. Tweets that were individual from Twitter were once indexed and displayed in the search results. This allowed your content to rank higher on search. The service was temporary for a few months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.