What the heck does social media have to have to do with SEO? At MWI, we get lots of questions from our potential and current clients. While social media has been an increasing channel for marketing in recent times, many firms haven’t yet begun to make use of the potential of it. This is especially important when you’re investing in SEO. While the benefits of using social media may not be immediately obvious, they are essential for SEO help. From the myriad of reasons why you should consider social media as a part of your overall strategy to be online Here are five reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long time now. Social engagements occur when people comment, like or share tweets about a piece of content. A piece of content with more social engagements will show higher social signals. Search engines analyze these social signals and Home.nciyuan.net/space.php?uid=25084&do=blog&id=43675 [http://zonetogo.org/__media__/js/netsoltrademark.php?d=home.nciyuan.net%2Fspace.php%3Fuid%3D25084%26do%3Dblog%26id%3D43675] use them as a quality factor when ranking the content. This is a method for search engines to decide the most popular content and what algorithm they believe to be good quality. If something receives a lot of engagement on social media the content can be indexable.
2.) Link Building
The days of asking for websites to link to your site. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way by creating high-quality content that is worthy of linking. What is the best way to reach websites who are willing to link to your content, if they are thought to be “unnatural”? Social media is the answer. Social media lets you expose your content to people who are willing to share it with others, in the event that it’s worth linking to. They will also promote your content to others, increasing your influence.
3) Content Amplification
You can make all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Email marketing can be an excellent method of amplifying content but it’s only going to reach those in your list of marketing contacts. Social media can help you increase the reach of your content. If you share your content, your followers will also spread it to their networks in the event that they find it helpful. These people will then be able to share it with their followers and increase your reach. As a result, you get an abundance of relevant traffic and inbound links, as well as branding awareness and social signals All of these are used by search engines to judge the quality of the content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media can help build an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. Making these co-citations with social media will help improve the trust Google has in your website as well as helping with search queries that are personalized.
5.) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This allows your business to be displayed on search results when you type in branded search queries , which is more than just your own website. However, it’s even more than that. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your website to rank higher in the results of a search. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.